Crisis Communications for Health Organizations

Health organizations face crises with public health implications: outbreaks, recalls, patient-safety incidents, regulatory scrutiny, and pandemic-era operational disruptions. The communications must be fast, accurate, and bilingual where the patient population is.

The challenge

Health-organization crisis comms have a higher accuracy bar than most sectors. Misinformation at scale costs lives. Slow Spanish-language updates during a public health event leave entire patient populations operating on incomplete information. The internal coordination — between clinical, legal, operations, and communications — is harder than at a typical nonprofit.

What I deliver

• Bilingual crisis communications playbooks for outbreaks, recalls, service changes, and patient-safety incidents.
• Spokesperson preparation for clinical leaders, including media training that respects the constraints of clinical credibility.
• Rapid response coordination across clinical, legal, operations, and communications during active crises.
• Spanish-language press relationships built in advance so they're available when you need them.

Where the work connects to my career

I led national media strategy for the American Red Cross during COVID-19 and back-to-back disasters. The work included Satellite Media Tours during active events, executive media training, and bilingual spokesperson coordination. Earlier work at FIU's Robert Stempel College of Public Health translated public health research into communications for general audiences.

"Misinformation at scale costs lives. Slow Spanish-language updates during a public health event leave entire patient populations operating on incomplete information."