Editorial for Higher Ed Publications

Higher-ed publications are read more carefully than most institutional communications — by alumni, donors, prospective students, peer institutions, and faculty themselves. The editorial discipline that makes them worth reading is rigorous and underinvested.

The challenge

Most higher-ed publications get assigned to teams who handle them alongside three other comms responsibilities. The result is publications that hit deadline, look professional, and never become the kind of work the institution can point at. Real editorial direction — story selection, write-through, designer collaboration, photo direction — requires more time and more rigor than most teams have.

What I deliver

• End-to-end editorial direction for college impact reports, alumni magazines, departmental publications, and strategic-plan rollouts.
• Faculty profiles and feature writing that respect academic credibility while engaging general audiences.
• Designer management aligned to editorial choice.
• Bilingual editorial where the institution serves bilingual audiences.

Where the work connects to my career

I led the FIU Robert Stempel College 2024 Impact Report and 2023 Public Health Impact Report — both available on Issuu. The discipline involved story selection across four academic schools, faculty interviews, designer management, and the kind of cross-department coordination that determines whether a college impact report actually gets read.

"Real editorial direction requires more time and more rigor than most teams have."